With the advancement of the trading trends and growth in new technologies the stock market has brought up innovative options and facilities for clients. This has given a flourished space to ICICI direct. ICICI direct brokerage firms have made its place by providing online trading and investment platform. Spreading over almost all cities this has become one of the largest stock brokerage companies in India. ICICI direct brokerage firm has lead down a wide range of investment options to the retail and institutional customers with their vast network of branches over the country. ICICI direct brokerage deals with ICICI securities in their trading platform. For performing online trading the investors are required to open 3-in -1account which includes ICICI bank account, ICICI Direct trading account and ICICI Demat account. As per client’s necessities and demand the firm has provided very easy interface to trade in Indian stock market. Together with ICICI bank account, opening ICICI trading account gives an efficient combination for integrating the entire platform and results in instantaneous transferring of money without any delay. Clients can be assured of quality of service as ICICI bank stand behind the brand. Charges are manageable and one time trading account opening charge is just Rs 975/- which can be reduced to zero depending upon the margin checks. Annual trading maintenance charges remains zero as per norms of the brokerage firm. Demat opening charges which is made one time is only Rs100/-. Once a client start trading with the firm, the brokerage charges doesn’t play a hindrance for trading, instead the charges are kept in such a way that clients can get best benefits with ease. Stepping towards brokerage plans clients need to go through I-secure plan and I-saver plan. Now when its comes to accomplishing the task one needs to decide which type of plan can be implemented for trading depending upon the client’s needs and desires. First one is I-secure plan also known as flat brokerage plan is especially suitable for traders looking for secured and fixed brokerage trading services. This plans offers flat brokerage irrespective of turnover value. Another one is very interesting plan for implementation that is the I-saver plan or variable brokerage plan. This plan offers brokerage based on the trading volume that is high brokerage for low volume and low brokerage for high volume trades. This type of plan is suitable for investors or traders who trade in high volumes and can get best beneficial from low brokerage. ICICI direct brokerage firm has made a remarkable trading business with most trust assuring account opening facilities in trading platform throughout the country. Investors planning for huge volume trading with full reliability are moving towards ICICI Direct brokerage firm.